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27-09-2019 • Encore Group, Packaging
What’s your colour?
How does colour affect your brand identity? The psychology of colour is one of the most interesting aspects of marketing, but it is an often overlooked area of design. The way in...
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16-09-2019 • Encore Group, Packaging
Stand Out
Make your product stand out on the shelf When searching for the right product, a consumer is often faced with an abundance of options. How can you convey that yours is the...
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04-09-2019 • Encore Group, Envelopes
Invest in Direct Mail
Why is direct mail worth investing in? In a world where everything seems to be presented in a digital format, it would be easy to believe that the use of direct...
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23-08-2019 • Encore Group, Envelopes, Packaging
Ted On Tour
Introducing Ted, our furry friend If you haven’t already met our mascot, it is about time we introduced him. Ted is our pawfect pal who has been doing the rounds and...
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11-07-2019 • Encore Group, Envelopes, Packaging
Sustainability
The importance of recycling Sustainability is high on the government’s agenda in the packaging industry – it’s never been more important for businesses to talk openly about their commitment to reducing the...
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24-06-2019 • Encore Group, Packaging
Packaging Function
Packaging and its function The packaging of a product is important in more ways than one. If you’ve ever wondered what its main functions are, this blog is for you. We’ve even...
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12-06-2019 • Encore Group, Envelopes
Bespoke Envelopes
Get your envelopes noticed In a country where an average of 14 billion letters are sorted and delivered each year, it’s easy for envelopes to get lost in the crowd. Whether you’re...
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17-05-2019 • Encore Group, Envelopes
Printed Envelopes
The importance of envelopes An envelope can be a powerful way to make a first impression, and you only get one so it’s important to do it right. If you want to...
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08-05-2019 • Encore Group, Packaging
QR Codes
QR codes and their place on packaging A QR code (abbreviated from Quick Response Code) is the trademark for a type of two-dimensional barcode first designed in 1994. With an original purpose...
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