News

  • 27-09-2019 • Encore Group, Packaging

    What’s your colour?

    How does colour affect your brand identity? The psychology of colour is one of the most interesting aspects of marketing, but it is an often overlooked area of design. The way in...

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  • 16-09-2019 • Encore Group, Packaging

    Stand Out

    Make your product stand out on the shelf  When searching for the right product, a consumer is often faced with an abundance of options. How can you convey that yours is the...

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  • 04-09-2019 • Encore Group, Envelopes

    Invest in Direct Mail

    Why is direct mail worth investing in?   In a world where everything seems to be presented in a digital format, it would be easy to believe that the use of direct...

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  • 23-08-2019 • Encore Group, Envelopes, Packaging

    Ted On Tour

    Introducing Ted, our furry friend   If you haven’t already met our mascot, it is about time we introduced him. Ted is our pawfect pal who has been doing the rounds and...

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  • 11-07-2019 • Encore Group, Envelopes, Packaging

    Sustainability

    The importance of recycling Sustainability is high on the government’s agenda in the packaging industry – it’s never been more important for businesses to talk openly about their commitment to reducing the...

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  • 24-06-2019 • Encore Group, Packaging

    Packaging Function

    Packaging and its function  The packaging of a product is important in more ways than one. If you’ve ever wondered what its main functions are, this blog is for you. We’ve even...

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  • 12-06-2019 • Encore Group, Envelopes

    Bespoke Envelopes

    Get your envelopes noticed  In a country where an average of 14 billion letters are sorted and delivered each year, it’s easy for envelopes to get lost in the crowd. Whether you’re...

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  • 17-05-2019 • Encore Group, Envelopes

    Printed Envelopes

    The importance of envelopes  An envelope can be a powerful way to make a first impression, and you only get one so it’s important to do it right. If you want to...

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  • 08-05-2019 • Encore Group, Packaging

    QR Codes

    QR codes and their place on packaging  A QR code (abbreviated from Quick Response Code) is the trademark for a type of two-dimensional barcode first designed in 1994. With an original purpose...

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  • 25-04-2019 • Encore Group, Packaging

    Global Market Research

    The future of packaging Every year global market research organisation, Mintel releases its Global Packaging Trends report, which is an interesting read for anyone in the industry. The packaging sector is fast-moving,...

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