The importance of envelopes
An envelope can be a powerful way to make a first impression, and you only get one so it’s important to do it right.
If you want to use direct mail to make that all important initial connection with your target audience, how can you make sure you’re utilising the benefits to their full potential?
Branded envelopes are a great way to build trust, in fact 56 per cent of consumers think print marketing is the most trustworthy of all marketing channels. Could you communicate who you are before the recipient even opens the flap?
What do you want your envelope to look like? With research showing that items featuring an element of colour are 80 per cent more likely to be read than black and white, it’s worth swaying away from ‘safe’ and getting creative!
Direct mail marketing has the same end goal as other elements of the marketing mix – to sell more products. On average 76 per cent of people have been influenced to make a purchase by direct mail and if it was particularly memorable, they might even share your message with others!
The first impression you give to a customer sets the tone for how they can expect to receive communication from your brand in the future; will yours be a positive one?
An envelope can represent your business’ personality, integrity and humanity; our experienced team couldn’t be better placed to help you make it perfect.
If you want to find out how envelopes can benefit your marketing campaign tweet us at @encoreenvelopes, call us on 0191 415 8333 or