08-05-2019 • Encore Group, Packaging

QR Codes

QR codes and their place on packaging

 A QR code (abbreviated from Quick Response Code) is the trademark for a type of two-dimensional barcode first designed in 1994.

With an original purpose to serve the Japanese automotive industry in standardising data sharing and storage, QR codes have evolved in recent years and started to appear on our everyday packaging.

The download of a mobile app allows the code to be ‘read’ and tends to direct the consumer to an external website or offer as well as collect campaign data.

The question is, do QR codes still have a place in the packaging world?

Well according to research, 34 per cent of smartphone users have scanned a QR code and the number of people redeeming QR based coupons is expected to rise to 5.3 billion globally by 2022.

So, if you’re going to utilise their benefits, how can you make sure you do it right?



Place QR codes on the flat surfaces of your packaging design; they won’t scan properly over a fold or around a corner. They’re also harder to scan if positioned close to a barcode – planning is everything.



It is worth playing around with your brand or campaign colours when designing your QR code to make it as appealing as possible to scan. The higher the frequency of scans the more likely future purchases will be made.



Packaging can be made of many different materials and it’s important to consider which would be best to use if you choose to include a QR code. Those that reflect too much light can adversely affect the scanning process, so choose wisely.


We are here to provide advice throughout your packaging project and can also assist with mock ups and samples thanks to our in-house CAD team – just get in touch for further information.


If you want to work with someone you can trust during your packaging project, tweet us at @EncorePackaging call 0191 518 6850 or email



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