Global Market Research
The future of packaging
Every year global market research organisation, Mintel releases its Global Packaging Trends report, which is an interesting read for anyone in the industry.
The packaging sector is fast-moving, with developments in technology, sustainability and innovation occurring almost daily.
So, what does this year’s report tell us about what’s to come?
The online world
With the addition of chips, codes and interactive elements to packaging design it has never been easier for the consumer to connect with a brand in a digital environment. While it adds value to the shopping experience, it also offers the opportunity for data collection and therefore a true measurement of campaign performance.
With sustainability high on the agenda for the packaging industry, it has never been more important for brands to shout about their commitment to the environment.
Did you know, research has shown that retailers can boost sales of food and drink products by up to 14 per cent if they present product in corrugated packaging rather than plastic crates?
The rise of e-commerce
With the online world changing the way the entire supply chain works, it’s important to make your packaging memorable. The ‘un-boxing’ experience plays a huge part here, as well as making sure that the standard of the product within is maintained during transport.
The industry is always changing and developing, and we intend to grow along with it.
To download a full copy of the Mintel Global Packaging Trends 2019 report, click here.