18-02-2019 • Encore Group, Envelopes

The life of mail

The life of mail

 Online content may have revolutionised the way we view information in some ways, but in comparison to direct mail, its life is short.

With the average person spending only 20 seconds on a webpage before leaving to view other content, it is worth considering whether your message could be better shared in the medium of mail.


Research by Royal Mail found that 39 per cent of people have a dedicated area in their homes for mail; if people display your mail it isn’t just delivered, its practically pinned up on the wall for everyone to see.


The life of mail doesn’t end at the doormat, in fact 23 per cent of it is shared around the household. Does your direct mail contain a message worth sharing?


The average piece of mail is kept in the household for 17 days, that’s 17 days’ worth of message sharing and brand exposure. Some surveys even suggest that consumers spend longer reading mail marketing than they do magazines and newspapers.


Here at Encore Envelopes, we are experts at bringing ideas to life on paper. Direct mail campaigns can be incredibly powerful, and it’s important to understand all the advantages that it can offer your business.


If you want to find out how envelopes can benefit your marketing campaign tweet us at @encoreenvelopes, call us on 0191 415 8333 or visit




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