News

08-10-2018 • Packaging

World Post Day 2018

World Post Day happens every year on 9th October, the anniversary of the Universal Postal Union (UPU), which started in 1874 in Switzerland. The UPU was the very start of the global communications revolution, changing the way the world communicated by creating the ability to write to people across the globe.

Many things happen on the day to celebrate the importance of the postal service, with some post offices releasing special stamp collections, hosting open days and even running letter writing competitions for young people.

From letters being delivered on foot or on horseback by special messengers, to the first national postage systems taking shape in the early 1600s, direct mail has been an integral part of communication for centuries.

Even in a growing digital age, there are many advantages in using more traditional marketing and here are a few reasons why:

Highly targeted

Direct mail campaigns can be tailored for specific audiences, from new prospects to loyal customers.

Tangible

With mail being delivered practically into your consumers’ hands, they are almost guaranteed to see and read your message.

Format is familiar

With the postal service being one of the oldest public service institutions, people remain receptive to mail due to its familiar and credible nature.

Multiple formats

From postcards to handwritten letters and from magazines to brochures, there is a direct mail option suitable for any marketing campaign and Encore Envelopes can help to bring your campaign to life with print and branded envelopes.

 

If you want to find out how direct mail can benefit your marketing campaign tweet us at @encoreenvelopes, call us on 0191 415 8333 or visit https://www.theencoregroup.co.uk/envelopes/

 

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