11-08-2017 • Packaging

Packaging Fails

Packaging fails you don’t want to get wrapped up in

 You may, or may not, be aware that August 7th is dedicated to Particularly Preposterous Packaging Day.

As we pride ourselves on staying on trend, this got us thinking about some of the silly and unnecessary packaging we’ve seen throughout the years.

Having put our heads together, we thought it only right to share the types of packaging we think are worth avoiding, because although bad packaging can be hilarious at times, it’s no joke if you’re trying to promote your product and brand in a professional way.

Unnecessary packaging

Packaging can be deemed totally unnecessary for some products, for example, when packaging individual items that could be grouped together. The use of excess material isn’t cost effective and shows that a Company has a disregard for its environmental impact.

Morrisons and Del Monte have both made the bizarre decision in the past to package individual bananas in polystyrene cartons or plastic bags. This gained the companies a lot of unwanted attention, as customers decided the obvious over-packaging was damaging to the environment.

It’s important to consider environmental implications and cost effectiveness when designing packaging, especially when, in the case of a banana, nature gave a product its own lovely, yellow packaging to begin with.

Excessive packaging

Ever made an order online to find the product has arrived in a box entirely disproportionate to its size, or multiple boxes like a crazy game of pass the parcel?

It’s been known for companies to have one standard size of delivery box, no matter what the product being delivered is. This isn’t so great if the company’s products range in size. Ordering the correct amount and size of packaging is easy, saves materials (therefore money), and doesn’t show a lack of responsibility for the environmental impact.

Packaging that fits the bill

If a Company is selling a toy intended for young children and the packaging design is plain, dark, and has sharp edges, it won’t be suitable for the target audience. It’s very important to assess the target consumer and judge whether a packaging solution is correct for the product at hand. A child won’t be attracted to a dark, minimalistic box as much as they would be to bright, colourful packaging.

Another example which springs to mind is when scissors are wrapped in sturdy, blister packaging that require scissors to open. Packaging a product in the relevant materials, with the appropriate branding will prevent any issues for the customer.


If you’re curious about our creative services and how we can help you avoid packaging fails, please get in touch on 0191 518 6850 or email

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